While you might have the highest quality product available on the market, it is important to understand that consumers often make purchases on an emotional level. Great retail product packaging can make the difference between someone purchasing your product or selecting the product of a competitor. As you start thinking about the design of your retail product packaging, it is wise to keep some of the following ideas in mind.
1. Catch The Eye
When consumers are looking for a product, you only have a few seconds to grab their attention. Visually stimulating retail product packaging creates a first impression that is sure to entice to consumers to pick up your product and check it out. Spend some time browsing through store aisles and make note of which packaging types instantly attract your notice.
Shelves often are lined with similar products, and this is why it is crucial that your retail product packaging stands out. Often a simple, uncluttered design makes the biggest impact. It also helps if consumers can see the product that they are purchasing, which is one of the advantages of selecting clear thermoplastic packaging.
2. Know Your Customer
When you design retail product packaging, it is always wise to think about your customer and create packaging that speaks to that customer. Every product has a target customer. For instance, you might be selling headphones and aiming at a market of teens and young adults. In this case, a youthful, hip packaging design can be a great way to grab the interest of your typical customer. You might be selling a power drill, and consumers purchasing this product are likely interested in quickly learning about the product’s features and durability.
3. Allow For Brand Development
Creating a great logo is always a good idea, as this builds your brand identity. Customers don’t always remember the name of your product or even your company, but they might remember your logo design. As you add new products to your line, customers will remember that they have purchased from your brand previously, and appreciate the quality of your product. Because they recognize the brand and the positive memories associated with the product, they will be far more likely to purchase from you again and try out your other products.
4. Waste Not, Want Not
There are many reasons to select thermoplastics for your retail product packaging. One compelling reason is that we can create thermoplastic package that fits your product exactly, eliminating the need for excessive packaging. Using less packaging decreases your packaging costs, as well as your shipping costs, as you can fit more products into each box or shipping container. In addition, consumers these days will appreciate your efforts to reduce the amount of packaging, thereby creating less waste. Of course, thermoplastic packaging also is recyclable, which is another plus for the environment.
If you need retail product packaging, the team at Indepak can help. For more than 40 years, we have been creating thermoformed packaging for clients in a myriad of industries, including retail companies, specialty food companies, electronics companies, pharmaceutical companies and much more. Our design team can create an affordable, durable package for your product that also captures the attention of your target consumer. Give us a call today to discuss your packaging needs.