Packaging Improves Shelf Life

Crunch Pak is located in the northwest corner of the United States and has grown into a market leader supplying healthy snacks featuring freshly processed fruits, vegetables, cheeses and more. One of their most popular products blends with an equally popular influencer, much to the delight of small children everywhere.

The Challenge

Crunch Pak’s marketing region was limited. The time that it takes to process, ship and distribute products throughout the retail system is substantial. Due to the shelf life of freshly processed fruits, this time constraint needed a resolution if Crunch Pak was to expand and grow their sales.

The Solution

Working with Crunch Pak’s engineering and quality experts on food packaging we closely considered the materials that would best extend the shelf life of the popular food package. Clearly recognizing the importance of creating a modified atmosphere package for the perishable foods, we combined our understanding of barrier film applications and selected materials with the correct barrier properties for these products.

Additionally, and prior to the food additions, these trays ship nested to reduce shipping and storage costs. In the automated systems, the robotic arms easily select from the stack of nested trays.

The Result

The new thermoformed packaging tray, complete with the lidded barrier seal, increased the shelf life of the products, which allowed Crunch Pak to sell to locations further away and greatly increase their annual sales revenue.