As a thermoforming company, we understand the importance of great design. We create hundreds of thousands of thermoform packaging and thermoform products during the year for a variety of industries. We know that while the quality of a product will entice customers to buy from you again and again, a fantastic design is what can grab their attention. Here are a few quick tips that might spark your creativity.
1. A Simple Design Usually Works Best
Some basic information about what’s inside the package is just about all you need to place on your packaging label. Too often, people will design labels or package inserts that feature many different typefaces or fonts or perhaps fonts that are simply difficult to read. Choosing effective colors for your package inserts or labels also can be important.
Thermoforming companies can design clear plastic packaging that displays your actual product to its best advantage, but if your labeling is difficult to read or too busy, it can be a huge distraction. Be sure the consumer knows exactly what they are buying and that it’s all very easy to read. People have short attention spans and if your design is unattractive or too busy or confusing, they might just move on to the next similar product.
2. Take A Look At Your Competition
Everyone has competitors, even thermoforming companies, and it can be helpful to take a look at the packaging choices that your competitors are making. Make a note of what they do well and what they might be doing wrong. While you don’t want to copy anyone else, taking a look at other ideas can help you narrow down your design approach.
If you place several products similar to yours a row, consider which package draws your eyes most quickly and why. Perhaps it’s the combinations of colors they use or the simple elegance of the design. Improve upon what your competition does best and avoid any of the mistakes that they might be making. A thermoforming company can create just about any type of packaging that you might need and, at Indepak, we have a highly experienced team of design engineers that can help make your design dreams a reality.
3. Quality & Materials Are Important
Thermoforming companies create custom packaging that is secure and aesthetically pleasing. Of course, a thermoforming company also will focus on product security and on keeping your packaging costs to a minimum. In order to ensure security and create packaging that truly protects your product, we will select the highest quality thermoplastics for the job. Using quality materials doesn’t just ensure that your product will be protected from damage and be tamper-proof, it also simply looks better.
In addition to creating packages and products entirely out of thermoplastic, we also can create packages that incorporate other materials, such as paperboard or foil. Sometimes using a combination of materials is what will look best and provide the best option for your product. For some products, using the most sustainable materials possible is a plus, and our thermoforming company does have many eco-friendly options for your consideration.
4. Think About Redesign From Time To Time
Sometimes your package label design might begin to look dated and by dated, we don’t mean retro. Trends come and go, and peoples’ sensibilities tend to change as time goes by. While you certainly don’t have to change up your package design every year, make note of trends or changes in the consumer climate. Just make sure that when you update, you make careful, thoughtful changes and take a look at packaging updates from other companies to gauge what works and what doesn’t. Sometimes, people go a bit too far with the redesign and it shows. Remember to stick with the basic information, make it readable and use attractive color choices and combinations.
Obviously for some products, label and insert design is more important than others. It all depends on your customer base. For instance, someone buying a clamshell package of bolts might not care about the label beyond knowing the size of the bolts and the amount of bolts in the package. Someone buying cookies or crackers, however, or a person buying gaming gear might be enticed by your fabulous packaging design. The team at our thermoforming company is happy to help you throughout the design process. We love the challenge of creating custom thermoform packaging and want to show off your special product to its best advantage. Give us a call now and let’s get started on your thermoform packaging design!
